Experience and Success that makes a difference! 

Are you thinking of selling your home? Congratulations!! Now comes the daunting task of picking your agent.

You will quickly realize that not all real estate agents are created equally. With the low bar of entry there can be a very drastic difference from one agent to another.  In fact more than 80% of real estate agents do NOT practice real estate full time. This results in their clients getting part time service for one of the biggest financial decisions of their life.

 The marketing of your home is THE reason you hire a real estate agent. Anyone can give you a high price and slap a “For Sale” sign in front of your home but… you could also just do that yourself. The reason you need a professional real estate agent is to generate more qualified and motivated buyers that can be compelled to come look at the property and ultimately make an offer. It's simple economics.

Greater Demand creates More Competition, which means you get a Higher Price 

This is where I come in. I am a skilled FULL TIME real estate consultant practicing only residential sales since 2010. I take all aspects of the market into account and present you with a complete marketing strategy and plan. This will cover pricing strategy (which is more than just looking at comps) and a full portfolio of marketing tools that I use to highlight the benefits of your property. This is what leads to more showings and ultimately allows me to deliver a higher selling price well exceeding the cost of my commission.

​

Preparing Your Home

• Pre-photograph consult to discuss upgrades, staging, landscaping and improvements that will create a higher demand.

• I use a professional photographer for all my listings to take the very best pictures of your home so that your listing looks great across all marketing media including the physical and internet based. This is where I create “Virtual Curb Appeal”. -a lot of agents use their cell phone camera or worse screenshots of google street view (Here are some really bad ones to look at for fun)

• Professional Photography add ons -depending on the property I get drone photography, a 3D virtual photography, twilight photography, interactive floor plans and other advanced photography.

•  Laser measured floor plan for every property - I find this is a must for a prospective buyer to see the layout.

• ​Remarks written by a professional copy write to ensure best possible wording optimizing positive trigger words and eliminating negative trigger words. 

• ​Photos strategically ordered to create interest and optimize appeal in first 5 photos -some websites only show 5 photos without the browser clicking for more

• ​Max number of photos (25) uploaded to MLS

• MLS listing fully filled out with all details -surprisingly not the industry standard

• ​Proper supporting documents attached to the listing for buyer agents -example: seller signed lead notification form, master deed, meeting mins, budget, deed, plot plan, etc.

• ​All information confirmed before listing -I will visit the city Building Department or research at the Registry of Deeds if needed

• I accompany all showings personally

​

Digital Marketing

• Zillow Premier Agent featured listings -only my contact information on the listing and their is more prominent placement in Zillow searches.

• Proprietary online viewership insights to track performance of the listing on Zillow, Realtor, Compass +

• “Coming Soon” listing on Compass.com to generate pent up interest

• ​Locally targeted Facebook/Instagram Advertising the open houses getting 3,000-5,000 views

• ​Interactive furniture drag and drop floor plan attached to listing and syndicated out

• ​Interactive "Virtual Tour" on every listing

• ​3D virtual walkthrough linked to listing similar to Google Street view but inside your house*

• Enhanced Realtor.com showcase listing – Better look in Realtor.com with 25 Pictures & description!

• Placement on Facebook, LinkedIN, YouTube, Instagram and many other social networking sites!

• Paid placement on Google, Yahoo, Bing and many other search engines generates more traffic

• Placement in Zillow/Trulia, Realtor.com, Homes.com, Hotpads, Boston.com and many other sites!

• Placement in over 500 internet sites that get syndicated from MLS!

• Many, many lead generation sites that I subscribe too - this creates many buyers to potentially view your home!

• Email blast to area Realtors and real estate agents letting them know about your home for sale! Compass has proprietary software that compiles all the top agents most likely to have a buyer.

• Best MLS IDX site quoted by Inman as the Pinterest of Real Estate allows buyers to follow the market with instant alert of any new home posted (including yours) 

• Single Property website dedicated to your property with your own URL*

*when applicable